Jason 'Foxy' Fox joins our squad

We are thrilled to introduce Jason Fox as our brand ambassador. Jason, a renowned television personality, adventurer, author, and former UK Special Forces operator, brings a wealth of diverse skills to our team. His expertise spans diving, explosives, dog handling, and jungle survival.

Jason has led operations in some of the most hostile places on the planet. These include hostage rescues, land and maritime counterterrorism, counterinsurgency, surveillance, protective security and bodyguarding, and counternarcotics missions. Prior to entering the Special Forces, he was a Royal Marine Commando and served 20 years in the British armed forces. 

After leaving the Special Forces, Foxy entered the film and television industry, supporting camera crews in remote and hostile environments. During this time, he was part of the team of divers who found the lost treasure of Captain Kidd, one of the most prolific pirates of the 17th century. 

He is probably best known for his work on on the popular Channel 4 television series SAS: Who Dares Wins (where he is the longest-serving member of the directing staff) and presenting the investigative documentary series Meet the Drug Lords: Inside the Real Narcos.

Following the success of his books covering mental health and military service (with a pioneering approach), Jason hit the road in 2022 with his Life at the Limit speaking tour. 

Starting with the formal launch of the innovative Operator bottle in May 2024, we look forward to working with Jason on many new exciting projects for both the military and civillian market.